Bristol Street Motors Trophy renamed Vertu Trophy
11/21/2024 08:29 AM
The Bristol Street Motors Trophy has been renamed the Vertu Trophy with immediate effect The change comes as the automotive retailer consolidated its three retail brands into one. The new competition name and logo was launched at Wembley Stadium, home of the Vertu Trophy Final. Vertu Motors – the Group that currently operates under the trading names of three automotive retail brands, which include Bristol Street Motors – announced it will consolidate those brands into one, named Vertu, last month. The competition rebranding will be in place ahead of tomorrow's Round of 32 draw live on Sky Sports and the next round of fixtures taking place from Tuesday, December 10. The League agreed a three-year deal as title sponsor of the EFL Trophy through to the end of the 2025/26 season with the award-winning national automotive group in November last year, with Bristol Street Motors taking up the role. Vertu will remain the Official Car Dealer of the EFL for the term. The Vertu Trophy has seen some of its best attendances in its current format at this stage of the competition, with the likes of Wrexham, Birmingham City and Rotherham United among the clubs who have booked their passage […]
