Bundesliga partners with Relevent to accelerate its push into US, Mexico and Concacaf markets
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September 20 – Germany's DFL Deutsche Fußball Liga is building on its US ambition with a partnership with the LaLiga joint-owned football marketing group Relevent Sports in a bid to capture a North American fanbase and money for the German league.
Whereas before Bundesliga International's focus had been on the US market, under the new deal with Relevent the focus will expand to Concacaf's 35 nations and with a direct assault on the regional governing bodies nations and commercial partners.
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