El Mexicano dairy brand targets US-based market with MexTour and MexTour W deal
03/27/2025 10:12 PM
March 28 – As the Hispanic community continues to grow in the United States, it's no surprise that the Federacion Mexicana de Futbol (FMF) has teamed up with Soccer United Marketing (SUM) to announce a multiyear partnership with the El Mexicano brand.
The California-based food company is now the official diary sponsor of both the Mexican men’s and women's national teams in the US.
This collaboration will cover both the MexTour (Men) and MexTour W (women) properties,
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