US-schooled Kate Theobald takes Liverpool commercial lead

Today at 07:35 PM

November 6 – The personnel changes keep happening at Anfield, home of Liverpool FC. Along with a new manager, Arne Slot, Kate (Pratt) Theobald has been appointed the club's new commercial director, replacing Ben Latty who was promoted to chief commercial officer at the conclusion of the 23/24 season.

Theobald has been entrusted with leading the global partnerships team, overseeing the club's partnership and sales strategy. She will also focus on expanding alliances with industry leaders while working with partners to promote the club's commitment to sustainability through The Red Way,

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