Rangers announce huge new front of shirt sponsorship renewal

Yesterday at 09:53 AM

Rangers new sponsorship deal is huge value for the football club. This is more good news on the back of recent commercial deal with Elior, returning as the stadiums catering partner, which is a new record deal for the club.

That Elior deal is believed to be worth in the region of £2m a year and is a huge deal for the football club, a huge increase on any previous partnership.

The extended Kindred deal, announced this morning, represents a significant uplift from the existing agreement.

This agreement is believed to be worth in the region of 80% more income to the club, rising to upwards of 93% more if Rangers perform to the highest capabilities, most likely on field and European exposure etc.

Now back in 2021 the renewal of the deal was believed to be worth in the region of £1.5m. This is worth 80% more then the new deal is worth in the region of £2.7m minimum to the club rising towards £3m a year IF everything goes well for the club.

This is a hugely significant sum for the club. The exact amount is not officially discussed and they remain the best placed estimate.

Either way, it is a significant deal for the club as is the new catering partnership.

Rangers Chief Commercial Officer, Karim Virani, commented: "Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group.

"This partnership is the longest running of its kind in British football – and has helped the club enormously over the duration of the deal.

"Most importantly, we'd like to thank them for continuing their vital support of the club's Foundation – especially through the Team Talk mental health initiative.

"The health and wellbeing of our local community is very important to ourselves and Kindred.

"We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow."

Sam Mead, General Manager UK, Kindred Group, added: "Kindred's partnership with Rangers is British football's longest running and one of the most impactful.

"Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.

"We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.

"We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously.

"That's why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation's wide-ranging work that is so important – including the men's mental health initiative Team Talk.

"This fantastic work will continue over the course of our latest partnership.

• Words with thanks to Rangers official site.