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    How to balls up a franchise name launch

    October 17 – On Tuesday the NWSL (National Women's Soccer League) unveiled the latest expansion team in downtown Boston as BOS Nation FC were officially launched. 

    Accompanying the announcement was a video campaign created by the aptly named ad agency, Colossus, because what followed could only be described as a colossal balls up.

    The negative reaction by the fans to the launch video has been swift, angry, and according to many,

    Read more …

    The post How to balls up a franchise name launch appeared first on Inside World Football.

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