LFP Media expands French leagues' global footprint with CAMB.AI deal
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March 25 – LFP Media has signed a multi-year agreement with CAMB.AI to enhance the international accessibility of Ligue 1 McDonald’s and Ligue 2 BKT.
The deal will see AI-powered translation, voice emulation and dubbing integrated into the leagues' media output, allowing global audiences to consume match commentary, interviews and exclusive content in multiple languages.
With Ligue 1's international following surpassing 50 million across social media, the partnership aligns with LFP Media's broader commercial strategy to expand the league's global footprint.
The post LFP Media expands French leagues' global footprint with CAMB.AI deal appeared first on Inside World Football.
