'Shaq Gummies' and Other Businesses the NBA Star Has That Helped Him Build a £400M Empire
01/02/2025 09:04 PM
After a legendary 19-year NBA career, Shaquille O'Neal, known as 'The Big Diesel,' retired in 2011 with four championship rings and three Finals MVP awards. On the court, he earned over £227 million ($286 million), but his life post-basketball has been equally remarkable. Shaq has turned his financial prowess into an empire worth an estimated £400 million ($500 million), according to Front Office Sports.
Here's how the NBA icon achieved his astounding financial success:
Betting Big in Silicon Valley
Early in his career, Shaq followed the advice of fellow NBA legend Magic Johnson to invest his earnings wisely. In 1999, a meeting with investor Ron Conway opened the door to one of his first major ventures: Google. At the time, the company was a fledgling startup, but Shaq recognised its potential.
When Google went public in 2004, Shaq's initial investment paid off handsomely, although the exact figures remain undisclosed. Reflecting on the experience, he has admitted wishing he had invested more. This success ignited Shaq's passion for tech, leading him to back startups like Apple, Ring, and Lyft.
Building a Burger Empire
Shaq's ventures in the food industry have been equally successful. He made headlines by acquiring 155 Five Guys franchises, representing a 10% stake in the popular burger chain. In 2016, he sold his shares, generating significant profits and freeing up capital for new opportunities.
In pursuit of his culinary vision, Shaq launched Big Chicken, a fast-casual restaurant inspired by his mother's recipes. With over 30 locations in prime spots such as airports, sports arenas, and cruise ships, Big Chicken has become a staple of his portfolio. However, Shaq views this venture as more than just a business, seeing it as a way to share joy and give back to the community.
His involvement with Papa John's further expanded his food empire. In 2019, Shaq purchased nine franchises and joined the company's board as a brand ambassador. He also secured a three-year endorsement deal reportedly worth £3.18 million ($4 million).
Media Domination and Beyond
Shaq's larger-than-life personality made him a natural fit for media. In 2011, he joined TNT's Inside the NBA, completing the iconic team with Ernie Johnson, Charles Barkley, and Kenny Smith. His role as an analyst is complemented by ventures such as the Big Podcast Network, Jersey Legends Productions, and his alter ego, DJ Diesel, who performs at festivals around the world.
Shaq's media empire has played a crucial role in growing his wealth. While details of his TNT contracts remain private, his diverse portfolio has ensured his continued prominence in the entertainment industry.
A Diversified Business Portfolio
Shaq's entrepreneurial reach extends far beyond tech and food. His endorsements include major brands like Vitamin Water, Epson, Carnival Cruise Line, and AriZona Beverages. He is also a significant investor in Authentic Brands Group and General Car Insurance.
Most recently, Shaq launched Shaqalicious Gummies, a line of candies shaped like his head. This playful venture aligns with his status as a cultural icon, built over decades of commercials and endorsements.
From NBA Salaries to a £400M Empire
Shaq's financial journey illustrates the power of smart investments and diversification. According to a Firmex report, his peak NBA salary was £22 million ($27.7 million) in 2004. By 2018, Shaq revealed that his annual income had exceeded that figure thanks to his off-court ventures.
From Silicon Valley to gummy candies, Shaq has turned his post-basketball career into an inspiring tale of entrepreneurial success. With an empire worth nearly £400 million, the former NBA star continues to prove that his dominance extends far beyond the court.
