Think BOS Nation launch was bad? Welcome to the worst rebrands in MLS history

This week in Boston, the NWSL's latest franchise revealed its name and colors. It should have been a cause for celebration… and it would have been had the name not been so monumentally stupid. Bos Nation FC, a nonsense moniker chosen largely because Bos Nation is an anagram for Bostonian, those who hail from Boston. Every part of the brand reveal was botched — from the cringeworthy video to a marketing campaign that has been described by some as transphobic. Within a day, the club had issued a p